Baby Wisp® Baby and Toddler hair accessories is a company that was born out of the desire to create hair accessories that stayed in baby's wispy fine hair and created subtle compliments to baby girl's wardrobe. After waiting 9 months for a little girl, most moms can't wait to put a little bow in their precious baby girl's hair...BUT what if she is born without much hair or super fine hair???
That's what happened to the founder, Beena Masellis. Â Considering Beena had a big thick curly mess of hair, it was surprising her baby girl was born with wispy fine hair. Â
Beena started making bows for her baby girl and got enough compliments and requests to make them for other babies that she thought why not sell them?
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She handmade every single product and sold them at handmade markets in and around Edmonton, Alberta Canada (hometown). That's how the first direct to consumer Baby Wisp bow was sold. Â A few owners of local baby boutiques loved the product and the brand look and approached her to carry them in their stores in Edmonton. Â At this time, Beena was doing the side hustle. Â Markets on weekends, working full time at the office M-F and managing a baby girl as a first time mom.
